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SWOT Analysis for Burger King & Harry Horton's

Burger King-Tim Horton's Internal Component Evaluation

Strengths

Pounds

Rating

Weighted Score

Harry Horton's earnings

0. '08

4

zero. 32

Tim Horton's same-store sales progress

0. 2009

4

zero. 36

Harry Horton's market shares canada (70% baked goods, 75% coffee) 0. 09

4

zero. 36

Burger King size

0. 05

3

0. 12-15

Tim Horton's brand photo

0. 09

4

0. 36

Hamburger King's manufacturer recognition

0. 04

several

0. 12

Tim Horton's healthier alternatives

0. '07

3

0. 21

Hamburger King's duty savings of 8. 5% (moving hq to Canada) 0. 05

3

0. 15

Global presence (combined locations in 100+ countries)

0. 06

3

0. 18

Bernard Horton's catering

0. 02

3

0. 06

Tim Horton's food/beverage quality

zero. 06

5

0. twenty-four

Weaknesses

Weight

Rating

Measured Score

Burger King's brand image

0. 12

1

0. doze

Burger King's product line

zero. 06

2

0. doze

Tim Horton's lack of company recognition (outside of Canada)

0. 10

1

zero. 10

Cheese burger King's marketing/advertising

0. summer

1

0. 06

Tim Horton's efficiency products (negative public reaction) 0. 01

2

zero. 02

Internal Analysis

When viewing the internal factors of Burger King (BK) and Tim Horton's (TH), the largest weakness is Burger King's poor manufacturer image. BK has global brand reputation but the poor image could be challenging to overcome and could even negatively impact TH's image. TH's image allows them to gain 70% with the market share in baked goods and 75% in coffee within the industry in Canada. In addition to TH's top quality coffee they have followed styles by adding much healthier options over time, making all their product supplying a durability in today's market. В BK has not implemented social developments, and instead offers held out on the addition of more healthy options and promoted their very own high calorie, high fat food. BK's refusal to focus on healthier choices is a weakness in today's environment and also a weakness going forward if perhaps they do not change. TH's earnings growth, same-store sales growth and business are a durability that can help support BK's slouching sales. В It also means that TH's has been doing something right - advertising, listening to customers, etc . Even though TH's has market share, company recognition and image inside Canada, its global manufacturer recognition is definitely slim to none. Additionally to BK's unhealthy manufacturer product line, bad marketing and controversial advertising have in a negative way affected BK's brand graphic. Thus, BK's poor company image could overpower TH's image, rendering it difficult to effectively expand TH's outside of Canada.

BK's global occurrence (locations in over 95 countries) and size could be an advantage for both equally TH and BK. A can expand its products and brand with no many of the costs associated with expansion and there is still room for BK to continue developing internationally. Additionally , BK can move the headquarters coming from Miami to Canada, that will lower its tax price from 35% to dua puluh enam. 5%.

Cheese burger King-Tim Horton's External Element Evaluation

Opportunities

Weight

Rating

Weighted Credit score

Gain of market share inside the breakfast market

0. 08

4

0. 32

Enlargement of Bernard Horton's (outside of Canada)

0. '08

4

0. 32

Have market stocks from McDonald's

0. 07

3

zero. 21

Elevated buying electric power (suppliers)

zero. 06

3

0. 18

Expansion of healthier option (high top quality image)

zero. 09

4

0. thirty eight

Technological improvements

0. 01

3

0. 03

Growth of Harry Horton's commitment card

zero. 01

3

0. 03

Growth of fast-casual food sector

0. 09

4

0. 36

Risks

Weight

Score

Weighted Rating

Decline of sales in fast-food industry

0. 2009

1

zero. 09

Good competitive environment

0. eleven

1

zero. 11

Buying power (consumers)

0. 05

2

zero. 10

Low barriers to entry

0. 03

a couple of

0. 06

Social responsibility (health foodstuff movement)

0. 10

1

0. 10

Inflation/Rising foodstuff cost

zero. 05

a couple of

0. 10

Increased minimum wage

zero. 01

2

0. 02

Burger King's bad PR (social pressure)

0. '07

1

zero. 07

Exterior Analysis

Most of the threats that BK and TH encounter have to do with competition. The fast food and fast everyday industries...

Reported: Trefis Group. " Hamburger King-Tim Hortons Cross-Border Combination Much More Than Tax

Inversion. ” Forbes. com. 29 Aug 2014. Trefis. com. 27 September 2014.

" The Morning Risk Report: Beliefs and Standing Risk in Fast Food. " Risk

Conformity RSS. And. p., d. d. World wide web. 27 September. 2014.

risk-report-values-and-reputation-risk-in-fast-food/>

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